Privacy Policy

Last updated: December 4, 2025

Introduction

This Privacy Policy describes how 1953 ("we," "our," or "us") collects, uses, and protects your information when you use our mobile application 1953 ("the App"). We are committed to protecting your privacy and ensuring you understand how your data is handled.

Information We Collect

Device Information

When you use our App, we collect certain device information:

  • Device type, manufacturer, and model
  • Operating system and version
  • Language and region settings
  • App version

Identifiers

We collect or generate the following identifiers:

  • User ID: A unique identifier (UUID) generated locally on your device to identify your app instance
  • Google Advertising ID (GAID): Used for analytics and attribution purposes. You can reset or disable this ID in your device settings
  • Firebase Cloud Messaging Token: Used to deliver push notifications to your device

Usage Data

We may collect information about how you interact with the App:

  • App installation source
  • Features accessed within the App
  • Error logs and crash reports

How We Use Your Information

We use the collected information for the following purposes:

  • To provide and maintain the App's functionality
  • To send push notifications (with your consent)
  • To understand how users discover and use our App (attribution and analytics)
  • To improve our services and user experience
  • To communicate with you regarding support requests

Data Sharing

We may share your information with the following categories of third parties:

  • Analytics providers: To help us understand app usage patterns
  • Cloud service providers: To store and process data on our behalf
  • Push notification services: To deliver notifications to your device

We do not sell your personal information to third parties.

Analytics & Attribution Services

This App may use third-party analytics services to help us understand how users interact with our application:

Firebase

We use Firebase Cloud Messaging to send push notifications and may use Firebase Analytics for app performance monitoring. For more information:

AppsFlyer

We may use AppsFlyer for mobile attribution and analytics. AppsFlyer helps us understand how users discover and engage with our App:

AppMetrica

We may use AppMetrica by Yandex for analytics purposes:

Push Notifications

The App uses Firebase Cloud Messaging to send push notifications. When you enable notifications:

  • A unique token is generated for your device
  • You may be subscribed to notification topics based on your language preferences
  • Notifications may include promotional content, updates, or reminders

You can disable push notifications at any time through your device settings or within the App.

Location Services

The App uses GPS location for mapping and navigation features:

  • Finding and displaying rental locations on a map
  • Centering the map on your current position
  • Converting coordinates to readable addresses (reverse geocoding)
  • Selecting pickup and return locations

Important: Your location data is processed locally on your device and is not transmitted to or stored on our servers. Location is only accessed when you actively use location-based features.

You can control location permissions through your device settings at any time.

Mapping Services

The App uses OpenStreetMap for map display. When using maps, tile data is loaded from OpenStreetMap servers:

Camera Access

The App may request camera access when you use the contact form within the embedded web content. This allows you to take photos to attach to support requests. Camera access is only activated when you explicitly choose to take a photo, and images are only transmitted when you submit a support request.

Calendar & Reminders

This App may allow you to save rental events and reminders to your device's system calendar to help you track pickup times and return deadlines.

Important: When used, all calendar data remains on your device and is not transmitted to our servers or any third parties.

Local Data Storage

The App stores the following information locally on your device in an encrypted database:

  • Rental bookings (vehicle details, dates, times, prices)
  • Saved locations (names, addresses, descriptions, hours)
  • User preferences and settings

This data enables offline functionality and is not transmitted to our servers unless explicitly stated. You can clear this data by uninstalling the App.

WebView & Embedded Content

The App uses an embedded web browser (WebView) to display certain content. When using WebView features:

  • Device and analytics identifiers may be passed to our web services via URL parameters
  • Standard web technologies (cookies, local storage) may be used
  • You may interact with third-party websites or services

Data Retention

We retain your information only for as long as necessary to fulfill the purposes described in this policy:

  • Device identifiers and analytics data: Retained for up to 24 months
  • Local app data: Stored on your device until you clear it or uninstall the App
  • Support communications: Retained for up to 3 years for quality assurance

Data Security

We implement appropriate technical and organizational measures to protect your information:

  • Local data is stored in an encrypted database on your device
  • Data transmitted to our servers uses HTTPS encryption
  • Access to user data is restricted to authorized personnel

However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

Children's Privacy

Our App is not intended for children under the age of 13 (or the applicable age in your jurisdiction). We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately so we can delete such information.

Your Rights & Choices

You have the following rights regarding your data:

  • Access: Request information about what data we have about you
  • Deletion: Request deletion of your data by contacting us
  • Opt-out of tracking: Reset or disable your Advertising ID in device settings
  • Disable notifications: Turn off push notifications in device settings
  • Revoke permissions: Disable location or camera access in device settings
  • Clear local data: Uninstall the App to remove all locally stored data

To exercise your rights, please contact us using the information provided below.

International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data in accordance with applicable laws.

Third-Party Links

The App may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy within the App. The "Last updated" date at the top of this policy indicates when it was last revised.

We encourage you to review this Privacy Policy periodically.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

This Privacy Policy is effective as of December 4, 2025 and applies to 1953.

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